What does the future of radio look like? Is the dial dead or is it just undergoing a massive transformation as we all move to mobile? What about upstart industry disruptors like Pandora or Spotify? Are these the future of this industry? How do you engage listeners while they listen to the radio? How do you start that important conversation? These questions, and many more, is exactly why I asked Patrick Reynolds, EVP Marketing at Triton Digital to come on for an episode. They seemed to be doing the right things in helping advertisers and radio stations move the mobile needle forward and this episode shows why they are the leading in this space.
Thursday, December 13, 2012
Triton Media: How they are using mobile to move radio from broadcasting to conversation making - wit
Triton Media: How they are using mobile to move radio from broadcasting to conversation making - wit Video Clips. Duration : 56.70 Mins.
What does the future of radio look like? Is the dial dead or is it just undergoing a massive transformation as we all move to mobile? What about upstart industry disruptors like Pandora or Spotify? Are these the future of this industry? How do you engage listeners while they listen to the radio? How do you start that important conversation? These questions, and many more, is exactly why I asked Patrick Reynolds, EVP Marketing at Triton Digital to come on for an episode. They seemed to be doing the right things in helping advertisers and radio stations move the mobile needle forward and this episode shows why they are the leading in this space.
What does the future of radio look like? Is the dial dead or is it just undergoing a massive transformation as we all move to mobile? What about upstart industry disruptors like Pandora or Spotify? Are these the future of this industry? How do you engage listeners while they listen to the radio? How do you start that important conversation? These questions, and many more, is exactly why I asked Patrick Reynolds, EVP Marketing at Triton Digital to come on for an episode. They seemed to be doing the right things in helping advertisers and radio stations move the mobile needle forward and this episode shows why they are the leading in this space.
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